One of Ohio's prominent engineering and architecture firms, CESO, needed to redefine their website after a major rebranding effort. We helped them define their strategy and created a custom website tailored to their needs.
After 30+ years of business, CESO rebranded to reflect their growing service offering, company values, and vision for their future. CESO's old website was crippled by Wordpress' inherent security flaws and continuously hacked or attacked. They reached out to us about their website redesign knowing we could lead them from strategy to launch with ease.
We began the website redesign process with CESO and lead their marketing and leadership through our web strategy exploration, information architecture, and user interface wireframes. With a solid, approved strategy defined, we worked closely with their marketing team to custom design the user interface of the new site. The design system builds upon their new branding and brings it into a digital experience. Finally, the new website is built on CraftCMS allowing their team to add, manage and publish with maximum flexibility. Check out the new CESO website.
Information Architecture and User Experience Wireframe
For a large website like CESO, the content strategy and user experience had to be explored and documented in order to achieve the project goals. The usability and efficiency of the final website often hinge on this critical step of the design process. Through the design process, we wireframed over 30 unique page templates for their digital strategy.
The CESO homepage is designed with the goal of introducing users to their company values, services, and attracting talent.
CESO's About page is the landing point for users who want to learn more about the company. The user interface design leads the user through an introduction about the company, their values, leadership, and recent news.
A key feature of the new website was the ability to showcase CESO's work through a portfolio. The portfolio pages are built with maximum flexibility in mind through the content management system allowing CESO to showcase each project.
Antistatic did an exceptional job with our website redesign. Their team was always professional and clear throughout each step of the process.
Tom Kowalski - CESO Executive Creative Director
With a number of content-rich sections, the user interface design system for CESO needed a powerful and flexible parent-child relationship for landing and detail pages.
Nested beneath the landing pages in various content channels are detail pages. These pages are used to present any type of content and through the content management system, the marketing team has the power to add, edit and manage a unique array of possibilities.
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