It could be someone new to the area, maybe they are seeking the right pediatrician for their first child, or they have been referred by another physician; no matter the reason, potential patients are looking for a physician. In most situations, they will typically go to the web first when looking for information about your medical practice or to find a doctor that meets their needs. Hopefully they find that you have a web presence of some kind. Although if it doesn't provide answers to their questions, they will most likely leave your website never to return. How can you ensure they find the information they need and stick around? Here are some good practices to follow:

The budget year is coming to a close - time to plan your end-of-year spending! Many of our clients need to take advantage of their entire yearly budget and here are some smart ways you can improve your web experience and ultimately improve your web platform long-term.

You can shift money around or try to push a website redesign initiative through leadership but for whatever reason, a complete website redesign is just not in the budget. If a ground up website redesign is not an option, we would recommend that you consider a website refresh or a responsive retrofit.

More and more we hear terms like user experience (“UX”) and customer experience (“CX”) getting tossed around like words in a game of hip keyword bingo. So much that the lines between them are blurred, leading to confusion about what they actually mean for your business or organization. Let us break it down for you.

We recently launched an updated brand and website for Ulliman Schutte Construction, a national leader in the construction and renovation of water treatment plants, pump stations, and associated utilities. As Ulliman Schutte has grown over the years, their branding and marketing had fallen into disrepair - that’s when they reached out to Antistatic.

Antistatic partnered with VOIEF to update their branding in a tight time frame - only 20 days! As part of the rebranding effort, we provided several concepts for the updated logo, collateral material and a new website.

Each customer interaction is an opportunity to make an impact with your audience and this is especially true on the web. In fact, you have about 5 seconds to make your first impression. Is your website providing the best possible experience? Maybe it’s time to consider a website redesign.

The world of motorsports is complex and competitive. Whether you are battling it out on the track or fighting for sponsorship to get back in the driver’s seat, Antistatic understands the in’s and out’s of racing. Motorsport racing teams are running from race to race with little time for strategic marketing, communications, or engagement with sponsors. Because of this hectic schedule, important press release communications and social media connections often falls through the cracks. The same is true for amateur and professional racing drivers as well. Both face the same battles, especially when it comes to engaging sponsors.

Content management doesn’t have to be difficult. We've worked with various content management systems (CMS) since 2002 and they are easier now than ever to use. Now, there are so many options to chose from: commercial, open source, proprietary…etc. The big question is how do you pick the right content management system. Here are a few helpful things to consider.

Our old website was tired, dated, and not working for us any longer. It was time for a change but when you serve clients all day, your own work comes last. In our case it took us 6 months to redesign and launch our new site.