As a member of the ExpressionEngine PRO Network, you could probably guess that our preferred content management system (CMS) is the ExpressionEngine (EE) by EllisLab. ExpressionEngine is a commercial content management system allowing its end-users to create, update and publish content to their website without getting into any code. The…

​"Good design adds value of some kind. It respects the viewer's sensibilities and rewards the entrepreneur. It's easier to remember a well-designed image than one that is muddled. A well-designed logo, in the end, is a reflection of the business it symbolizes. It connotes a thoughtful and purposeful enterprise and…

​It used to be that in most areas of our lives, design was an after thought. Design was icing on the cake. However, times have changed. Design is no longer "something extra". Design is an expectation. Not just good design, but a thoughtful and strategic design that creates a brand…

​Hate if you want to, but TRON is one of my favorite movies - both the 1982 version from my childhood and TRON: Legacy, the sequel released in 2010. There’s a lot to love about these flicks - the visuals, Daft Punk, and Sci-Fi glory; this memorable line, however, stands…

Every destination has a journey.  The path of each journey can vary greatly depending on where you’re headed. You wouldn’t take a bus from Chicago to Taiwan and you wouldn’t buy a plane ticket for a trip across New York City. Your journey is determined by many factors – How…

Too often we put obstacles in our own path. We forget our own story or lose sight of the cause. If our story is worth pursuing, isn’t it worth breaking down every barrier to see it spread? Your barriers may be called budget restraints, timing, leadership, resources, or just plain…

Each email, proposal, contract, invoice, brochure, banner, website, newsletter, phone call, bathroom signage... every interaction speaks to your audience about your brand. It is vital that each interaction is measured against your Brand DNA and that it is properly aligned to your Brand DNA. This measurement and interaction is foundational…

Authentic stories are a powerful thing. They can reform a church, create a political following, or start a revolution. This is why "brand stories" must be authentic. A brand story that tells others who you are and what you are passionate about. The authentic brand story becomes the mantra of…

​In art school, we were taught that every great idea started with sketching. We spent hours sketching, reviewing, and re-working every idea. Over my last 10+ years of professional experience however, I became addicted to working faster. I under-valued the process of working out each idea on paper, only to…

November 1st! It's been an amazing ride and we're hoping for many more! We're so thankful for all the great clients, opportunities and projects we've been able to work with. Seriously, people - Thank you!